Trademark and Brand Usage Policy (version 2.0.0 - 19-Feb-2023)

Effective February 19th, 2023

This Trademark and Brand Usage Policy (hereinafter referred to as the “Policy”) is incorporated in, part of and subject to the Terms of Service available here (hereinafter referred to as the “Terms”), and sets forth the conditions under which you, as a natural person or a legal person, (hereinafter referred to as the “Licensee”, “You”, “Your”, “you” or “your”) may use word marks, logos, and design marks of Scribo Limited (hereinafter referred to as “Scribo”, “We”, “Our”, “we”, “our” or “us”) and/or its Affiliate(s) as defined in the Terms (hereinafter collectively referred to as the “Scribo Marks”). This Policy applies to all uses of Scribo’s trademarks, supplements the terms of any other permission we may have granted you regarding use of our trademarks. Capitalised terms stated herein, which are not otherwise defined, shall have the meanings set forth in the Terms.

If you wish to use any of the Scribo Marks in a manner that is not expressly permitted by this Policy, or otherwise permitted by a legal exception such as fair use, please contact us at [email protected] and will consider your request. No matter how your use is authorised, any goodwill generated by use of the Scribo Marks shall inure solely to the benefit of Scribo and/or its Affiliate(s).

1. Policy Intent

This Policy is our attempt to balance competing interests while we ensure that the Scribo Marks are and remain reliable indicators of the quality that you have come to expect from our official offerings. We highly value the trust that our customers have placed in our products and services, and we protect our trademark rights to help ensure those expectations can be met, both today and in the future. On the other hand, we want to ensure that our business partners, those who create third-party services that interact with or supplement our official offerings, and the public at large have the freedom to use the Scribo Marks in ways that are reasonable and unlikely to create confusion, and have guidance on those uses that we consider acceptable.

Any use you make of the Scribo Marks must not confuse consumers, and the Scribo Marks must not be used in any manner that is false or misleading. For example, you may not use the Scribo Marks in a manner that falsely implies an endorsement or sponsorship by, or affiliation with, Scribo if no such relationship exists. Unless otherwise permitted by law, you may not use the Scribo Marks in a manner that may diminish, harm, or otherwise damage the reputation of Scribo or the goodwill associated with the Scribo Marks.

2. What are the Scribo trademarks?

The term “trademark” includes any word, name, symbol, or device, or any combination of those, that is used by a person or entity to identify and distinguish their goods and services from those offered by others, and to indicate the source or origin of those goods and services. A “service mark” is a type of trademark that applies to services, rather than to goods, and use of the term “trademark” herein encompasses service marks as well.

The Scribo Marks include any and all trademarks owned or used by Scribo and/or its Affiliate(s). Registration of a trademark is not necessary for ownership. Not all of Scribo’s trademarks are necessarily registered, and this policy applies both to registered and unregistered Scribo trademarks. The marks that are registered in Hong Kong include:

our registered Scribo® word mark, Hong Kong Trade Mark No. 305634441; and our registered Scribo design mark, Hong Kong Trade Mark No. 305634441, pictured below Logo the registered Scribo design mark

If you have a question about the trademark rights of Scribo, please feel free to contact us at [email protected].

3. Requirements for use of Scribo Marks

The following general requirements apply to all uses of the Scribo Marks:

Use the Full and Exact Trademark. Scribo Marks should always be used in their full, exact, most up-to-date form. They should neither be abbreviated nor combined with other words.

Use it as a Trademark. Trademarks, including the Scribo Marks, are adjectives, and when used should always be followed by the generic term they modify, such as “software,” “presentation,” “service,” or “product.” Never use a trademark as a noun, verb, or other part of speech.

Highlight Use of the Trademark. The first or most prominent mention of a Scribo Mark should be accompanied by a “TM” symbol (“™”), to indicate that it is a trademark; you may also use the “R in a circle” symbol (“®”), if the trademark in question is a registered trademark. If you are unsure, using the “TM” symbol (“™”) is fine. The first or most prominent mention of a Scribo Mark should also be set apart from surrounding text, either by capitalizing, italicizing, bolding, or underlining it.

Credit the Trademark. The following notice text should appear somewhere near your first or most prominent mention of a Scribo Mark:

4. Additional Requirements and Permissions

The following additional conditions apply to common situations in which you might want to use a Scribo Mark.

Logo and Design Mark Use

Logos, design marks, and stylized text trademarks of Scribo may not be used without our prior written permission. If we’ve given you permission to use such a graphic Scribo Mark, you must use it in the form made available by Scribo. You may not alter the color, font, proportions, or any other aspect of our graphic marks. You must also set a logo or design mark off from the other content appearing in your use, and must not place it in such close proximity to other content that it is indistinguishable from that other content. You may not make our logo or design mark the most prominent design element of any page or other thing it appears on; your own brand must be more prominent, for instance, in a larger typeface and higher on the page.

Trade Names, Trademarks, Domain Names, and Internet Account Names

Unless otherwise permitted by us in writing, you may not use the Scribo Marks in, or as a part of, any trade name, trademark, domain name, or internet account name. For example, the business name or trademark “Scribo Help Desk,” or the Twitter handle “@ScriboHelpDesk,” are not permitted, because consumers who see those uses are likely to assume that they are official Scribo services or accounts. By the same token, the domain name “ScriboHelpDesk.com,” or the Facebook group “Scribo Help Desk,” would also be likely to cause confusion.

Services Related to Scribo Software and Services

If you offer goods or services that are related to Scribo’s goods or services – for example, if you offer support or training services for users of the Scribo® software – you may use Scribo’s word marks (but not logos, design marks, or stylized text trademarks unless otherwise authorised in writing) in truthfully describing and advertising your offering, so long as you: (i) remain in compliance with the terms of this Policy and any other permissions we may have granted to you; and (ii) refrain from any use that might cause confusion about whether your offering is an official Scribo offering, whether Scribo has sponsored or endorsed or it, or whether Scribo is affiliated with you or with your organization.

For example, you may truthfully describe your services as, “Training for users of Scribo®” or “Unofficial support services for Scribo software.” However, the same offerings would be inconsistent with this Policy if styled as, “Scribo software training,” or “Scribo software and presentation support services,” because those formations are likely to cause confusion as to which entity – Scribo or you – is providing the services in question. Uses may be less likely to cause confusion if your brand (or a description of your offering) appears before and more prominently than the Scribo Mark in question. Use of the terms “unofficial” or “independent” is also a great way to alert consumers that your offerings are different from our own. When in doubt, you should err on the side of providing more, rather than less, explanation and information, because additional information can help ensure that your offering does not confuse consumers.

Reporting Trademark Abuse

Please report any misuse of the Scribo Marks to [email protected], and provide us with as much information as you can about the use you think might be infringing. We will investigate the use, and if warranted, take appropriate action.

Questions If you would like to use the Scribo Marks in a manner that is not covered by this Policy, or if you have any questions regarding this Policy, you can feel free to contact us at [email protected].